LESLIE G. GRILES

The truth campaign is dedicated to creating "Generation Free," the first generation for whom tobacco use is a thing of the past. I've had the pleasure of supporting the launch of truth's annual adverting campaigns by placing them in the official GRAMMY Gift Lounge. 

 

One of my favorite partnerships was the 60th anniversary of the GRAMMY Awards when I was able to bring in my friends at Gibson Guitars/Epiphone to create a custom truth branded guitar for the lounge giveaway. To connect the lounge with truth's core audience, attendees had the option to the keep the guitar or donate it to an inner-city music program.