CLIENT: TRUTH INITIATIVE

PARTNERSHIP: 57th, 58th, 59th & 60th ANNUAL GRAMMY AWARDS OFFICIAL TALENT GIFT BAGS & BACKSTAGE LOUNGE

truth + Gibson/Epiphone Custom Guitar 

2018

Anderson Paak

Singer / Songwriter

2017

The truth campaign is dedicated to creating "Generation Free," the first generation for whom tobacco use is a thing of the past. 

 

Since 2015, I've had the pleasure of supporting the launch of truth's adverting campaigns by placing them in the official GRAMMY Gift Lounge. 

 

January 2018 marked the 60th anniversary of the GRAMMY Awards so we wanted to do something special. I partnered truth with my friends at Gibson Guitars/Epiphone to create a custom truth branded guitar for the lounge giveaway. To connect the lounge with truth's core audience, attendees had the option to the keep the guitar or donate it to an inner-city music program. 

Karen Fairchild

Little Big Town

2016

Ashanti

Singer / Songwriter

2015