CLIENT: TRUTH INITIATIVE
PARTNERSHIP: 57th, 58th, 59th & 60th ANNUAL GRAMMY AWARDS OFFICIAL TALENT GIFT BAGS & BACKSTAGE LOUNGE
truth + Gibson/Epiphone Custom Guitar
2018
Anderson Paak
Singer / Songwriter
2017
The truth campaign is dedicated to creating "Generation Free," the first generation for whom tobacco use is a thing of the past.
Since 2015, I've had the pleasure of supporting the launch of truth's adverting campaigns by placing them in the official GRAMMY Gift Lounge.
January 2018 marked the 60th anniversary of the GRAMMY Awards so we wanted to do something special. I partnered truth with my friends at Gibson Guitars/Epiphone to create a custom truth branded guitar for the lounge giveaway. To connect the lounge with truth's core audience, attendees had the option to the keep the guitar or donate it to an inner-city music program.
Karen Fairchild
Little Big Town
2016
Ashanti
Singer / Songwriter
2015