CLIENT: THE MARTIN AGENCY / MIDAS

PARTNERSHIP: 1-800-CHARITY CARS

When Midas turned to its team at The Martin Agency to come up with a new, national initiative to help make life a touch better for the communities it serves, I was brought in to bring the idea to life. Shortly thereafter, Project Spark, a national initiative to help families, veterans and first responders get back on the road, was born.

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Through Project Spark, Midas is providing repairs, including parts and labor, for vehicles donated through 1-800-Charity Cars. This nationwide initiative will help more than 1,000 people in Midas communities across the country. By providing necessary repairs such as a set of new tires, an inspection or an oil change on donated vehicles, Project Spark lets Midas help others by doing what it does best: fix cars.