CLIENT: THE MARTIN AGENCY / MIDAS
PARTNERSHIP: 1-800-CHARITY CARS
When Midas turned to its team at The Martin Agency to come up with a new, national initiative to help make life a touch better for the communities it serves, I was brought in to bring the idea to life. Shortly thereafter, Project Spark, a national initiative to help families, veterans and first responders get back on the road, was born.
Through Project Spark, Midas is providing repairs, including parts and labor, for vehicles donated through 1-800-Charity Cars. This nationwide initiative will help more than 1,000 people in Midas communities across the country. By providing necessary repairs such as a set of new tires, an inspection or an oil change on donated vehicles, Project Spark lets Midas help others by doing what it does best: fix cars.