LESLIE G. GRILES

Fall is the perfect time for falling in love. And that's exactly what the launch of FUZE Black & Green Tea showed the nation.

 

In our two-pronged approach, real-life couples dressed as tea leaves and showed their love all over NYC. The more PDA the better! At the same time, relationship expert, David Coleman aka the real Hitch, gave advice and touted the product in a national Satellite Media Tour (SMT).

 

In this low-cost, high-impact launch, we were able to directly reach tens of thousands of people on the streets of New York, sample more than 3,000 bottles of product, conduct 29 interviews during the SMT and reach more than 2.2 million people -- in one day.