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LESLIE G. GRILES
PARTNERSHIP: freecreditscore.com BAND SEARCH & GIBSON GUITARS
freecreditscore.com wanted a new band for its advertising campaign. Rather than going about the traditional casting process, we conducted a nationwide search for the new band.
In an effort to add authenticty and offset costs, I brought in Gibson Guitars. By providing the backline equipment and guitar techs in New York, Chicago and LA, Gibson had a significant presence in the FCS campaign. As a thank you, they provided FCS with the use of their billboard in Times Square.
The value of the partnership to freecreditscore.com was estimated at more than $1.5 million. The value to Gibson . . . immeasurable.
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